It is bonanza time for consumers with online marketplaces offering unbelievably low prices for branded products and freebies to boot. These are discounts available exclusively online. The same products and brands are loathe to give the discounts offline.
Flipkart, Amazon and Snapdeal have announced festive sales from 1 to 5 October. Snapdeal and Flipkart claimed lakhs of transactions on their platforms on the first of the five-day discount sales on Sunday. Amazon, which started its five-day special sale on 1 October, said it has seen six-times growth over its regular business. It has claimed to have sold one lakh product units in first 30 minutes, 15 lakh units in first 12 hours on first day of the ‘Great Festival Day’ sale.
Snapdeal, in a statement, said, “Nearly 11 lakh buyers from over 2,800 cities and towns across India bought in the first 16 hours of the sale. The sale which started at midnight with 180 orders being booked per second got bigger during the day as buyers used the national holiday to explore a plethora of attractive deals.” It said that based on the trends from the first day of the sale reflect sales volume jumping to six times the average volume by 4 pm on Day One.