It’s been a long journey for Shah Rukh Khan’s Raees. The film went on floors early 2015, the brilliant teaser was released on Eid last year, the much-hyped clash with Sultan was averted during Eid this year.. and finally amidst more release date controversy and leaks, the theatrical trailer was put out for the audience.
Like almost all Shah Rukh Khan movies, the release of the trailer has generated instant hype and the PR too is in over-drive. Not only has ‘Facebook views’ been added to the ‘YouTube views’, but even the views on Instragram is being added to the tally – which has now, all combined, crossed the 30 million mark.
While ‘trailer records’ make absolutely no difference at the box office, what’s important is the response to the trailer from the trade and audience.